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Reusch Celebrates 40 Years of Partnership with Austria Ski Pool ⛷️
Reusch proudly celebrates an extraordinary milestone:
40 years of uninterrupted collaboration with the Austria Ski Pool, the association behind one of the most decorated and respected teams in Alpine skiing history.
Since 1985, Reusch has stood alongside the association, providing world-class gloves tailored to the extreme demands of competitive racing. This partnership is more than a technical collaboration – it’s a story of dedication, loyalty, and shared ambition.
In an ever-evolving sport, Reusch and the Austria Ski Pool have adapted together, navigating new technologies, rising talents, and shifting challenges – always with the same commitment to excellence.
“This is a relationship founded on trust, innovation, and a deep alignment in values based on true friendship,” said Erich Weitzmann, CEO of Reusch, who personally attended the official anniversary celebration alongside Austria Ski Pool representatives.
Over four decades, Reusch gloves have been part of countless historic runs and legendary triumphs of Austrian athletes. Such as the iconic race at Patscherkofel in 1998, when the men of the Austrian ski team left the competition without a chance and took the top nine places in the ranking.
From the unbreakable willpower of Hermann Maier to the precision of Marlies Schild, the determination of Renate Götschl, and the extraordinary consistency and technical brilliance of Benni Raich – the Austrian ski team’s greatest athletes have competed at the highest level with Reusch on their hands. But it wasn't just individual athletes who contributed to this success.
Thanks to the overall performance of all athletes, the Austrians won the Nations Cup 30 times in a row. An unrivalled achievement.
The long-standing alliance between Reusch and the Austria Ski Pool is built on shared values: performance, precision, and passion.
Both partners are driven by the pursuit of excellence, the courage to innovate, and the will to push boundaries – season after season.
As we celebrate this four-decade legacy, we don’t just look back – we look ahead.
The next generation of Austrian champions is already carving their path, and Reusch is proud to continue this journey with them.
With every race, every innovation, and every glove we develop, our mission remains unchanged: to build the most advanced gloves in the world for the most ambitious skiers on the planet – and to do it together with the Austria Ski Pool.
